Friday, February 13, 2004

Tobacco sales sustained despite ban on tobacco advertising

One year ago, the UK government banned tobacco advertising, as part of the drive to reduce consumption. Yet, consumption has remained static. This is hardly surprising. Surely people's consumption is driven by opportunity, finance, social acceptability, and the degree to which they socialise. We know smoking isn't good for us. Nobody ever saw a cigarette advert and thought 'Of course! I can only be happy by having a tab!' Except a recent quitter, of course.

BBC NEWS | Magazine | Has the tobacco ad ban worked?


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