Kellogg's All Ban
The Danish government has banned Kellogg's cereals and snack bars - because they contain too many vitamins.
Apparently, people in Denmark already consume so many vitamins and minerals that the new vitamin-enriched products would 'have a high impact', according to the Danish Veterinary and Food Administration (DVFA). The products use exactly the same levels of added nutrients used in Kellogg's products elsewhere in the EU, and are well within recommended intakes. But what would health authorities do if they didn't find new ways to prescribe what we eat? While the rest of the world is panicking needlessly about salt and sugar in Kellogg's cereals, the plucky Danes have dared to be different. In the light of this ban, what new restrictions can we expect? How about banning Coco Pops for convincing small children that milk should be brown? A noise abatement order on Rice Krispies? Best of all, maybe they could withdraw All Bran for tasting like freeze-dried rabbit droppings? Now that would be progress.
Food giant is not 'cereal offender', BBC News, 12 August 2004
First published as spiked bite
1 Comments:
As someone who nearly died, last year,from sarcoidosis, a disease greatly aggravated by vitamin D and Calcium supplements, I think that you are a little hard on the Danish Authorities. We have a rising incidence of sarcoidosis in the Uk and we have rising vitamin additive foods from Margarine to "health drinks". Are the two linked? The disease has been known for 150 years but has remained, until quite recently as very rare. Food for thought ?
Peter
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