Teaching media studies to infants
Advocates of media studies want to teach even young children to understand better what they are watching. They see it as the equivalent of developing confidence in reading. But the payoff in this article is that what they really need to know about is product placement - it's the hidden persuaders all over again. This then leads to a discussion of advertising junk food to children.
What is going to give way in the curriculum for this crap? Our children don't get a proper education as it is without devoting time to watching TV - especially when justified on the basis that it will stop them shovelling sugary and salty snacks down their throats.
BBC NEWS | Magazine | Media studies: the next generation