Monday, April 11, 2005

Health drink manufacturer hoist with own petard

'Natural' is best, right? Not if your health drink could be causing Alzheimer's disease. A Swedish juice manufacturer has withdrawn one of its products after scientists in Stockholm discovered that its key ingredient could cause Alzheimers and Parkinsons. The drink, made by Brämhults, contains spirulina algae, which scientists have now discovered produces the poisonous substance BMAA.

The withdrawal is probably unnecessary, but if you promote your product as healthy and effectively play on fears of malnutrition, you've got to be whiter-than-white. It's on occasions like this that you're glad the Germans invented the word schadenfreude.

The Local - Swedish 'health drink' could cause Alzheimers


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