Sunday, August 21, 2005

The definition of irony

The Oxford English Dictionary defines irony as 'a state of affairs that appears perversely contrary to what one expects'. This screenshot from the Channel 4 mini-site for Jamie's School Dinners is a perfect example. While the text bangs on about trying to 'ditch the processed, ready-made junk', the sidebar advertises two Big Macs for the price of one! (Not to mention the Coca-Cola advert above.)

Jamie Oliver advertises Big Macs

5 Comments:

At 2:15 PM, Anonymous said...

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At 2:19 PM, Anonymous said...

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At 2:22 PM, Anonymous said...

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At 2:45 PM, Anonymous said...

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At 3:37 PM, Robert said...

Various pieces of junk advertising have been removed from the comments area on this comment.

 

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